Pengaruh Fasilitas Fisik, Layanan Digital, dan Keamanan terhadap Pengalaman Belajar Mahasiswa Universitas Pamulang

Authors

  • Fuji Astuti Universitas Pamulang Tangerang Selatan Author
  • Lucky Na Susanto Universitas Pamulang Tangerang Selatan Author
  • Maria Julieta Nadistiara Leto Universitas Pamulang Tangerang Selatan Author
  • Qori Andriana Universitas Pamulang Tangerang Selatan Author
  • Ria Aulia Universitas Pamulang Tangerang Selatan Author

Keywords:

physical Facilities, Digital Services, Security, Learning Experience, Students.

Abstract

Higher education institutions are required to provide learning environments that support students’ academic
success. In the era of digital transformation, service quality is determined not only by physical facilities but also
by digital services and campus security. This study aims to analyze the influence of physical facilities, digital
services, and security—both partially and simultaneously—on the learning experience of students at Universitas
Pamulang. A quantitative approach with a causal associative design was employed. Data were collected through
questionnaires distributed to 50 active students using purposive sampling and analyzed using multiple linear
regression with SPSS. Results indicate that physical facilities (sig. 0.003), digital services (sig. 0.000), and security
(sig. 0.006) each have a significant positive effect on the learning experience. Simultaneously, all three variables significantly influence learning experience, with an Adjusted R² of 0.650, indicating 65% of variance explained.
Digital services proved to be the most dominant variable. This study provides strategic recommendations for
Universitas Pamulang to improve the quality of academic facilities and services

Downloads

Download data is not yet available.

References

Dessler, G. (2017). Human Resource Management (15th ed.). Pearson Education.

Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25 (Edisi 9). Badan

Penerbit Universitas Diponegoro.

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.

Lupiyoadi, R. (2019). Manajemen Pemasaran Jasa: Berbasis Kompetensi (Edisi 3). Salemba Empat.

Maslow, A. H. (1943). A Theory of Human Motivation. Psychological Review, 50(4), 370–396.

https://doi.org/10.1037/h0054346

Mondy, R. W., & Martocchio, J. J. (2016). Human Resource Management (14th ed.). Pearson Education.

Morrison, S., & Asante, E. A. (2021). Students’ Perception of Campus Safety and Security at Accra

Technical University, Ghana. The International Journal of Humanities & Social Studies, 9(4),

201–215.

Napitupulu, D., Rahim, R., Abdullah, D., Setiawan, M. I., Abdillah, L. A., Ahmar, A. S., Simarmata, J.,

Hidayat, H., Nurdiyanto, H., & Pranolo, A. (2018). Analysis of Student Satisfaction Toward

Quality of Service Facility. Journal of Physics: Conference Series, 954(1), 012019.

https://doi.org/10.1088/1742-6596/954/1/012019

Parasuraman, A., Zeithaml, V. A., & Malhotra, A. (2005). E-S-QUAL: A Multiple-Item Scale for

Assessing Electronic Service Quality. Journal of Service Research, 7(3), 213–233. Prasetyo, B., & Jannah, L. M. (2015). Metode Penelitian Kuantitatif: Teori dan Aplikasi. Rajawali Pers.

Sugiyono. (2021). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.

Sujarweni, V. W. (2015). Metodologi Penelitian Bisnis & Ekonomi. Pustaka Baru Press.

Theresiawati, T., Rahim, R., & Purnama, B. E. (2020). Variables Affecting E-Learning Services Quality

in Indonesian Higher Education: Students’ Perspectives. Journal of Information Technology

Education: Research, 19, 297–330. https://doi.org/10.28945/4609

Tjiptono, F. (2018). Strategi Pemasaran. Penerbit ANDI.

Wibowo, W. (2016). Manajemen Kinerja. PT RajaGrafindo Persada.

Wilkins, S., Butt, M. M., & Annabi, C. A. (2022). Servicescape in Transnational Higher Education: The

Effects of Campus Design, Physical Environment and Facilities on Student Experience and

Satisfaction. Journal of Marketing for Higher Education, 32(1), 1–21.

https://doi.org/10.1080/08841241.2020.1793541

Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2018). Services Marketing: Integrating Customer

Focus Across the Firm (7th ed.). McGraw-Hill Education.

Downloads

Published

2026-06-12

How to Cite

Pengaruh Fasilitas Fisik, Layanan Digital, dan Keamanan terhadap Pengalaman Belajar Mahasiswa Universitas Pamulang. (2026). RUMI: Rumah Jurnal Ilmiah Multidisiplin, 1(3), 214-227. https://journal.lenteramulia.org/index.php/rumi/article/view/182